Numerous marketing agencies and brands view this group of people as a viable channel to advertise their products and services out to the crowd. There have certainly been evident impact of consciousness created by brands through engaging influencers. An example of the a successful campaign ran is Mercedes Benz, that's achieved signifi...

  When a subject is raised orbiting marketing, the first thing that comes to people's' mind may be social media. To marketers, social media is becoming more popular for both practitioners and researchers. When using social media,firms or business can allow customers to interact with them and post user generated contents (e.g....

  Influencers marketing has been known as one of the most well known marketing channel for years. People may have come across such postings on social media, but not exactly aware of the purpose of why such contents are being broadcasted to public.Till present day, the term 'influencers' has became a more familiar concept with people...